Sell video footage to AI companies: 17 buyers, what they pay, on what terms
The list holds 17 data buyers for video footage. Nine publish a figure, and three quote a rate per minute. Troveo AI pays "$1 to $4 per minute of video". Adobe Stock quoted "~$3 per minute video (2024)". Calliope Networks quoted "$6.25 per minute HD, more for 4K/3D (2024)" before Protege acquired it. Defined.ai quotes "$100 to $300 per hour of film". Shutterstock reports "$25M to $50M per big-tech deal", and its contributor share is undisclosed.
Editor's picks open the list, in name order: Calliope Networks, Defined.ai and the GoPro AI Training Program, with Photobucket and Troveo AI behind them. Troveo AI licenses non-exclusively, pays upfront or as a revenue share, and reports $20M+ paid out by Apr 2026. Protege sells on a flat fee per training window or on usage-based deals; its exclusivity varies by deal. The GoPro AI Training Program splits revenue 50/50 with GoPro subscribers on non-exclusive terms. Wirestock, another pick, sets no minimum and reports $15M paid to creators.
11 of the 17 license non-exclusively. Luel is exclusive, three buyers vary by deal, and three do not say. In the contract, check whether the grant covers training only or also inference and derivative models, and for how long. Ask whether the buyer wants raw footage or edited cuts, since an edit can carry music and third-party rights you must clear. Confirm you own the copyright in every clip. Four buyers publish no minimum.
Sells for: youtubers, creators, broadcasters.
Buyers named: labs (unnamed).
Listed for a published rate and non-exclusive terms.
Sells for: creators.
Buyers named: trusted AI partners.
Listed for a published price anchor and non-exclusive terms.
Sells for: creators, media companies, studios, companies.
Buyers named: Google, OpenAI (reported).
Listed for a published rate and reported payouts.
Sells for: creators, photographers, videographers.
Buyers named: 6 foundation-model labs plus hyperscalers.
Listed for a published price anchor and reported payouts.
Sells for: studios, broadcasters, sports leagues, health systems, creators.
Buyers named: most of the Magnificent Seven (claimed).
Listed for reported payouts and a stated payout model.
Sells for: creators.
Buyers named: Adobe Firefly only.
Listed for a published rate and named lab customers.
Sells for: companies, studios, data vendors.
Buyers named: Google, Meta, Apple, Amazon, Microsoft.
Listed for a published rate and named lab customers.
Sells for: consumers, creators.
Buyers named: labs and enterprises (unnamed).
Listed for a published rate and reported payouts.
Sells for: consumers.
Buyers named: labs.
Listed for a published rate and non-exclusive terms.
Sells for: creators.
Buyers named: OpenAI, Meta, Google, Amazon, Apple, Reka, Lightricks.
Listed for a published rate and reported payouts.
Sells for: creators.
Buyers named: labs, enterprises.
Listed for a public page stating what it buys.
Sells for: creators.
Buyers named: Perplexity, Runway, Bria.
Listed for reported payouts and named lab customers.
Sells for: publishers, rights holders.
Buyers named: labs.
Listed for a stated payout model.
Sells for: gig workers.
Buyers named: labs.
Listed for reported payouts and a stated payout model.
Sells for: creators.
Buyers named: labs.
Listed for non-exclusive terms and a stated payout model.
Sells for: rights holders.
Buyers named: labs, enterprises.
Listed for a public page stating what it buys.
Sells for: studios.
Buyers named: labs.
Listed for reported payouts and a stated payout model.
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Find your buyerFAQ
How much do AI companies pay for video footage?
Published rates run from $1 to $4 per minute at Troveo AI to $6.25 per minute for HD at Calliope Networks (2024). Adobe Stock quoted about $3 per minute in 2024. Defined.ai quotes $100 to $300 per hour of film.
Can I sell the same video footage to two buyers?
Yes, under a non-exclusive license. 11 of the 17 buyers here license non-exclusively, Troveo AI, Wirestock and GoPro among them. Luel takes exclusive rights, and Protege, Versos AI and Human Native AI vary by deal.
Do I keep ownership of my video footage?
Under a license you keep the copyright and grant use rights. RHEI Data Pro states that creators keep ownership. Read the grant for its length and for any exclusivity before you sign.
Which buyers publish their rates?
Troveo AI, Adobe Stock and Calliope Networks publish per-minute rates. Defined.ai publishes a per-hour rate and a 20 to 30% owner share. GoPro publishes a 50/50 revenue share. Photobucket's figure of more than $1 per video was still in negotiation.
Who are the labs buying video footage?
Shutterstock names OpenAI, Meta, Google, Amazon, Apple, Reka and Lightricks. Troveo AI is reported to supply Google and OpenAI. Getty Images names Perplexity, Runway and Bria. Defined.ai names Google, Meta, Apple, Amazon and Microsoft.