Sell web content and news as a publisher: 9 buyers
This list of web content and news buyers for publishers holds 9 buyers. Of the 9, 4 publish a price anchor. The first three are Cloudflare Pay Per Crawl (owner sets flat price per request, min $0.01; Cloudflare pays monthly), ProRata.ai (50/50 revenue share) and TollBit (price not published). 7 of the 9 license non-exclusively. By type, the list holds 3 licensing rails, 2 marketplaces, 2 collectives, 1 broker and 1 registry.
Sells for: website owners, publishers.
Buyers named: crawlers (any lab).
Listed for a published price anchor and non-exclusive terms.
Sells for: publishers.
Buyers named: own Gist search plus licensees.
Listed for a published price anchor and reported payouts.
Sells for: publishers.
Buyers named: labs, AI apps, agents.
Listed for reported payouts and non-exclusive terms.
Sells for: publishers, rights holders.
Buyers named: labs, enterprises.
Listed for a published price anchor and non-exclusive terms.
Sells for: creators, publishers.
Buyers named: labs.
Listed for a published price anchor and non-exclusive terms.
Sells for: publishers, rights holders.
Buyers named: labs.
Listed for a stated payout model.
Sells for: publishers, website owners.
Buyers named: labs.
Listed for non-exclusive terms and a stated payout model.
Sells for: publishers.
Buyers named: Microsoft Copilot, Yahoo onboarding.
Listed for named lab customers and non-exclusive terms.
Sells for: publishers.
Buyers named: Perplexity and other answer engines.
Listed for reported payouts and named lab customers.
What differs for sell web content and news as a publisher
A publisher usually has a backlist of books, articles or journals. All 9 name publishers among the sellers they buy from, and 4 buy from no other seller type. 6 of the 9 name web content explicitly as a data type. The payout models they use are revenue share (3), per request (2) and royalty pool (2).
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